Americans for Balanced Energy Choices, in cooperation with Waylon Ad has announced the release of the second spot in a $10 million bid to promote coal-based energy. The ad will air on CNN for the remainder of the year and further ads are being discussed.

The St. Louis ad agency's spot, which follows a debut effort that broke in April, suggests coal use is economically efficient and environmentally friendly. In the latest spot, a panorama of people and faces, including a man in the middle of a field with an electric guitar, is shown as a voiceover touts coal use. Utilities, the viewer is told, have invested more than $50 billion in new technologies to reduce emissions by one-third, and coal provides more than half of all electrical power.

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